The Public Trust Water Campaign will undertake research (primary and secondary) in phases (informal and formal) to help define a broad communications strategy that includes language, stories, images and video for integrating various media avenues. Projects will draw on research, experiential knowledge and critical thinking for project framing and phasing.

Building a new language by and for the people, and engaging the spectrum of demographics in California, will require drawing extensively on prior and current campaigns that have shifted people's interests and understandings concerning social and health issues. From the self-serving campaigns of Big Tobacco (smoking doesn’t kill) and the National Rifle Association (guns don’t kill) to international movements for freedom of speech (Je Suis Charlie) important experiences and knowledge can be utilized.

WE NEED YOU TO MAKE THIS HAPPEN! IT IS A FUNDAMENTAL RIGHT TO DEMAND OF OUR GOVERNMENT THE PROTECTION OF OUR ENDOWMENT FOR THE COMMON GOOD.